Grocery Loyalty Cards

Chapter 2 revealed the reason behind grocery loyalty cards. How do you feel about the use of these cards that offer us discounts at the cash register? Do you feel your purchasing privacy is worth a discount?


I don't mind loyalty cards at all. Everyday the average person is willing to give up their information for discounts at the store. It happens all over the United States not only at grocery stores, but many other stores, such as retail stores. Not to mention, you don't have to give up all of your information to receive one of these cards. For instance, I know that a lot of the retail stores I go in ask for phone number, an email address or your home address, etc and all you have to say is "No thank you" and they stop there. The average person knows what they're doing when they give away their private information in return for extra discounts. Even though it definitely is a little ridiculous that if you don't give away your private information you have to spend more, but that's the price you have to pay. Everyone loves saving money, therefore harmlessly giving away some private information is worth it to some people. It's worth it to me. If giving my phone number away means I can save dollars that add up over time, I definitely will take the opportunity to do so. Not to mention, loyalty cards aren't the only things that hold private information these days. Your private information is every where. Swipe any card you hold and people can know a lot about you. Especially after reading Hal Abelson's "Blown to Bits", who holds privacy anymore? All in all, privacy is worth the discount.

"I pledge." DMM