If Shirky is right, and we're headed to a period where social media tools like YouTube, Flickr, and social networks like Facebook become "invisible," what's the impact on things you spend money on as consumers? Books? Movies? Music?
Technology and the Internet have evolved so much over the past decades that it's become even easier to shop online for items then to drive to the nearest store. A lot of social websites now have options were you can rank and comment on the item you recently purchased. There are even blogs about certain products, where the best price is, quality, etc. Basically the social aspect is eliminating the "middle man" in the equation. Instead of driving to the store and asking the sales representative about the product, who would be the "middle man" and is obviously trying to get your sale, you can research the product, a book, movie or music, online. Itunes for an example has completely taken over music these days. Before you'd go to Best Buy or another electronic store and purchase tapes or CDs and now its all over the Internet. Even music over Itunes is ranked and has comments. Certain songs are ranked the top songs of the week and/or month, which more consumers will purchase since they seem to be the best at the time. Social networking and the Internet have greatly impacted how people now purchase items. The Internet has made it a lot easier for consumers to spend money and spend money wisely. If previous consumers love a product and share this with other potential consumers, more and more people will purchase the item. It's a brilliant concept.
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