· Each year among the world’s educated population, we have a lot of free time: 1+ trillion hours.
o Over a billion people carry cameras
o Over 3 billion active cell phone accounts
o 2 billion people are online
· The trend today is to move towards more interactive experiences than passive ones.
o Shirky claims that it spent 100 million hours to create the Wikipedia.
· Americans spend about 200 billions hours watching television.
o Time Americans watch tv = 2000 Wikipedias
What are we going to do with it? Problem: Need a way to get to work. Solution: A social media tool: PickupPal.com. Focus: Provide enough information to solve a problem quickly
“The easier it is for the average person to publish, the more average what gets published becomes.”
What’s the connective tissue of society? Today, public + private media have fused into one.
Which tools take off? The ones that let folks do what they want to do.
Motivation affects outcome!!
Intrinsic vs. extrinsic motivation: 2 Personal Intrinsic Motivators: desire for autonomy / desire for competence
What’s an amateur? “Someone who does something for the love of it...”
The web may be the best example of a long tail. It fascinates us because of the diversity of thought.
Why do we create & share online? Does it go beyond making friends? Working towards noble goals?
· “Writers of fan fiction often work in the world of affection, where the goal is to be recognized by others for doing something creative...”
People participate because they want rewarding experiences.
· Youtube: 24 hours of video a minute X 60 minutes/hour X 24 hours a day X 365.25 days per year = 12,623,040 hours of video per year
· Twitter: 300 million words a day X 365 days/year = 109,500,000,000 words/year in 140 characters or less!
· What does technology bring to the equation? “The increase in our ability to create things together, to pool our free time and particular talents into something useful, is one of the great new opportunities of the age, one that changes the behaviors of people who take advantage of it.”
· What is culture? “It isn’t just an agglomeration of individual behaviors; it is a collectively held set of norms and behaviors within a group.”
· “The Social” How do we get folks working together? “Improve their ability to function together through the creation and maintenance of shared culture...”
With positive social interaction comes sharing.
· Different Types* Personal sharing
* Communal sharing
* Public sharing
* Civic sharing
*Uncoordinated - sharing a video on YouTube
*Discussion forum - self help
*Creation of something for public
*Transform society
Successful groups will reward its members for its contributions & sharing.
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